Future Clients Are Searching.
Make Sure They Find You.
"39% of leads start on social. 71% of buyers prefer agents
who show up online." - National Association of REALTORS®
Sound Like the Expert Your Clients Already Think You Are.
Most loan officers know their market better than anyone in the room. The problem isn't knowledge — it's knowing what to say on camera, every single day, without it taking hours you don't have.
Closing Social Media Group solves that. We write your script every morning, personalized to your market, your clients, and your specialty. You record it in 3 minutes. We post it. You get leads.
How It Works
Three steps. Every morning. No guesswork.
We write your personalized script every morning based on your market, rates, and clients
You record a 3-minute video from your phone using our teleprompter link
We edit, caption, and post it to TikTok, Instagram, and Facebook — you get leads
Every script is written specifically for you — your name, your city, your loan types, your call to action. When rates move, you're the first voice your audience hears. When a buyer is on the fence, your content is what tips them. This is what it looks like to show up every day without lifting more than a phone.
What We Handle For You
Everything from the script to the post. You just record.
Daily Personalized Scripts
Every morning you get a script written for your market, your specialty, and your clients. Not a generic template — your name, your city, your call to action, every single day.
Professional Video Posting
We edit your recorded video, add captions, and post it to TikTok, Instagram, and Facebook Monday through Friday. Consistent presence, zero extra work on your end.
Breaking News Alerts
When rates move or major economic news drops, we write a same-day script and post it immediately. You're the first expert your audience hears from — every time it matters.
About Us
Built by someone who understands your industry.
Gavin Lowther — Founder, Closing Social Media Group
I spent years in mortgage content watching loan officers struggle to show up consistently on social media — not because they didn't know their stuff, but because they didn't know what to say or didn't have time to figure it out every day.
I built Closing Social Media Group to solve exactly that. Every client gets a fresh, personalized script every morning. You record it in 3 minutes from your phone. We handle the rest. By the time your competition is thinking about posting, you're already live.
Our Mission
To make every loan officer the loudest, most credible voice in their local market — every single day.
Our Philosophy
Consistency beats perfection. One video every day for a year builds more trust and more leads than a perfect video once a month. We make daily consistency effortless.
Our Promise
Your script is ready every morning before you wake up. Your content is posted before your clients start scrolling. We never miss. That's the standard we hold ourselves to.
Our Guarantee
If you record and upload your video and we don't post it by end of day, that day is free. We stand behind the service completely.
Frequently Asked Questions
Q:
What should I have ready for the call?
Just know the states you serve, your main loan types, and whether you have any existing social media accounts. That's everything we need to hit the ground running.
Q:
Will I be locked into a contract after the call?
There's no obligation from the call itself. If you decide to move forward, there's a 3-month minimum on both plans — that's the commitment. The call is completely free.
Q:
Can I invite a business partner or assistant to the call?
Yes, absolutely. If you have a business partner, office manager, or marketing assistant who handles your accounts, bring them in. The more context we have, the better.
Q:
What if I want to sign up before the call?
Go for it. Head to our pricing page, choose your plan, and pay. Scripts start the next morning. You can still keep the call as your first onboarding session.
Get in touch with us
Not sure which plan is right for you? Book a free 30-minute call.
We'll look at your market, your current social presence, and tell you exactly what we'd do for you from day one.
(951) 977-6172
Monday - Friday, 8:00 am - 5:00 pm
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Closing Social Media Group helps mortgage brokers and realtors show up every day as the local expert their market already thinks they are. Daily scripts. Professional content. Real results.
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